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Who Says You Only Get One Shot at a First Impression?

Launch your home not once, but three times to secure the best results for your home sale!

3-Phased Marketing Strategy

Introducing Compass

3-Phased Marketing Strategy

The 3-Phased Marketing Strategy gives us full control over how it’s marketed and how your data is used, ensuring we protect and promote your home’s value effectively.

Private Exclusive

PHASE 1

With Compass Private Exclusive, we privately market a home to the largest network of top agents—avoiding public price drops and accumulating days on market. This phase allows for price testing, critical insights, and early demand, creating urgency among serious buyers while keeping full control over strategy adjustments. Some buyers may even pay a premium for certainty or exclusivity.

Accessible to 34,000 Compass agents and their serious buyers, Compass Private Exclusives let you showcase your home before it's market-ready—without the risk of price reductions or extended market time.

Coming Soon

PHASE 2

Next, we broaden the reach with a second 'pre-market' phase through Compass Coming Soon on Compass.com. During this phase, the home is showcased to all agents and consumers online, without the risk of exposure on the MLS and portal sites, where days on market and price drops are publicly visible.

  1. Gain valuable insights on agent and buyer engagement, including views, comments, and shares on Compass.com.
  2. Boost Google ranking and attract serious buyers directly, ensuring informed representation.
  3. Maintain control over your data, preventing photos and personal information from lingering online after the sale.

Go Live On All Platforms

PHASE 3

With valuable feedback from agents and buyers, we strategically launch your home to the public market. By this stage, pricing is refined, any concerns are addressed, and the property's presentation is optimized—ensuring maximum demand and the confidence to secure the best outcome.

 

Why you should use Private Exclusives

1
Soft-Launch to an Exclusive Audience
We will pre-market your home to 34K+ Compass agents and their 1M+ buyers, generating interest and anticipation before it officially hits the public market. During the make-ready phase, we’ll enhance your home’s appeal with professional staging and photography, targeted email campaigns to Compass agents and clients, one-on-one marketing with agents outside of Compass, and an exclusive VIP invite-only broker and client open house.
2
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public. Leverage data-backed insights to track buyer engagement and strategically target agents whose clients have saved, commented, or favorited your listing.
3
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops. Avoid the potential negative impacts of traditional listing methods, such as Zillow's Zestimate and other public data points.
4
Test Your Price & Gain Insights
Gain exclusive insights into buyer engagement before your home goes live on other sites, allowing for strategic pricing adjustments. With Compass Private Exclusives, we can test pricing or even list without a price, using buyer feedback and reverse prospecting to gauge demand. This data-driven approach helps fine-tune pricing and positioning without public price reductions, ensuring your home enters the market at the optimal value.
5
Attract Competitive Offers
Attract competitive offers from buyers willing to pay a premium for certainty and a stress-free transaction. An off-market opportunity can draw motivated buyers ready to move quickly with less competition. The potential risk buyers face if the home goes public can also strengthen your position in negotiations.
6
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients.

Compass Coming Soon

The Coming Soon phase is a pivotal step that allows us to broaden your reach publicly and control the marketing details before it is listed on the MLS where negative insights attack. During this exclusive window, buyers who inquire receive the most accurate and helpful information directly from someone fully dedicated to your best interests and the success of your listing.

Listings that start in Private Exclusive and Coming Soon receive an accepted offer 16% faster once on the MLS

Pre-marketing efforts from Phase 1 and 2 allows us to work for you well ahead of traditional timelines. Armed with insights and feedback from agents and buyers, we strategically launch your home to the public market. By this stage, we’ll have refined pricing, addressed any concerns, and optimized the presentation of your property. This ensures we enter the market with maximum demand and confidence to achieve the best outcome for you.

Ready maximize demand for your most valuable asset – your home?

Make Your Move

Access Listings Before the Competition Start with

Compass Private Exclusives are properties that are only accessible to a network of 34,000 Compass agents and their serious buyers.

0

Access Inventory Only Available at Compass

Discover properties that are not publicly advertised — a critical advantage in an inventory-constrained market.

Craft the Most Competitive Offer

Maximize your chance of beating out the competition and potentially avoid bidding wars before your future home hits the public market.

Preserve Your Privacy

Buying a Compass Private Exclusive helps safeguard your privacy by keeping your home’s photos off third-party sites – unlike publicly marketed properties, where images can stay online for years.

MAKE YOUR MOVE

With the Suncoast Group, your goals aren’t just priorities—they’re our mission. Combining expertise, innovation, and exclusive tools like Compass.com, we elevate your real estate experience to the next level. Start your journey with a team that’s committed to delivering exceptional results every time.


Private Exclusives may not be available in all markets, and availability is subject to change. Private Exclusives, inclusive of pre-marketing and listing strategies, are at the discretion of the seller. They are only visible to buyers and the Compass agents representing them in that market. Compass does not recommend one particular strategy or guarantee results. #1 in 2023 closed sales volume in the US per RealTrends.

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